Internet traffic to grow four-fold to 2016 - survey

AFP - The boom in the number of mobile Internet devices and tablet computers in use will help quadruple Web traffic in the coming years, a study said Wednesday.
The Cisco Visual Networking Index said global Internet traffic by 2016 will be 1.3 zettabytes. A zettabyte is one trillion gigabytes, or one sextillion bytes.
That will be four times the level of traffic generated in 2011, according to Cisco, and comes from a proliferation of tablets, smartphones and other devices that use the Internet.
"Each of us increasingly connects to the network via multiple devices in our always-on connected lifestyles," said Cisco vice president Suraj Shetty.
"Whether by video phone calls, movies on tablets, web-enabled TVs, or desktop video conferencing, the sum of our actions not only creates demand for zettabytes of bandwidth, but also dramatically changes the network requirements needed to deliver on the expectations of this ?new normal.'"
By 2016, the forecast projects there will be nearly 18.9 billion network connections, or nearly 2.5 connections for each person on earth, compared with 10.3 billion in 2011.
It also cited United Nations estimates that there will be 3.4 billion Internet users by 2016, or about 45 percent of the world's projected population.
The average fixed broadband speed is expected to increase nearly fourfold, from nine megabits per second (Mbps) in 2011 to 34 Mbps in 2016.
Cisco also said that by 2016, over half of the world's Internet traffic is expected to come from Wi-Fi connections.

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In the Age of the Internet Customers Can Not be Ignored

Twenty five years ago, companies which gave failed to live up to a customers expectation would often receive an angry letter from the customer. Their customer service department could ignore the letter, and that would be the end of the story.

The customer might tell a few friends, but for the most part large companies, like airlines could get away with delivering poor service. As consumers we had little power to hold them accountable.

But with the advent of social networks, discussion boards, twitter and YouTube the tables have turned. The video below is one of my favorite examples of a consumer exercising his power. United Airlines damaged musician Dave Carroll’s guitar. After nine months of seeking compensation, he gave up. He wrote a song and created a video which has been viewed in excess of 73 million times. With 41,000 ratings and 25,000 comments he has been able to reach more than a few friends, demonstrating the shift in the balance of power to the consumer.

This is a public relations nightmare for the airline, with no way to stop it. In addition to the video, I found more than 70,000 articles listings and links in blog posts and news sites including the Huffington Post to the NY Times,

So what should United Airlines do? How does a large company use social media to respond? Once the video was released the $1,200 which would have made the problem go away six months ago, was not enough. As Mr Carroll explains :. I’ve been done “being angry” for quite some time and, if anything, I should thank United. They’ve given me a creative outlet that has brought people together from around the world.

By the way, only moderatly successful as a musician, the song has turned Mr. Carroll into an overnight success, with a promising career talking to groups about customer service

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How to Choose a Good Newsletter Name

Good newsletter names are usually 2-4 words. If shorter, they
can't explain what your newsletter is about, and if longer, they
will be hard to remember.

When choosing a name for your newsletter, make sure its
abbreviation is suitable. For example if it's "CNN", you should
look for another name because it will confuse your readers.

A good name also describes what your newsletter is about. For
example "Affiliate Marketing Insider Tips" is a good name, but
"Zapping Tides" is not.

Some people use "the" at the beginning of titles or "newsletter"
at the end - like "The Affiliate Marketing Insider Tips
Newsletter." But both of these words are unnecessary and just
make your title too long and more difficult to remember.

Depending on your newsletter topic and audience, your name can
be serious or playful. If you want to choose a playful title,
putting an "O" at the end of it makes it funny. An example of
such names could be "The Great Gordino" which comes from the
publisher's name - Gordon Bryan.

You can browse ezine directories to find many good newsletter
names about different topics. You will get many creative ideas
from other people's newsletter titles. They have spent a lot of
time and effort finding a good name and you can save time by
learning from them.

Wish you success!

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